MY ROLE: Creative Director / Team Manager / Designer
eBay is facing vertical competitors in every part of its business globally. These vertical specialists are engaging buyers in deeply focused and contextual ways, including unique community and category-specific experiences — without any of the legacy baggage that a longtime marketplace like eBay has to contend with.
My Design team's charter was to partner with our Product and Engineering groups and deliver definitive, optimized experiences for specific category audiences — helping eBay become the destination for products that require category expertise, market credibility, and appropriate protections.
Here are some examples of our work from this time — with many more to come soon:
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/b82a1f6d-10e8-4095-ae1f-8e485173ed85_rw_1920.jpeg?h=c3c6b24a27ab95aeb63df43c4910ba4a)
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/d3bcb6a5-8005-4d4e-a5d4-1735bfcc879d_rw_1920.jpeg?h=31e7ddf4b2c13f38076fbf3c209ded9f)
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/e0a73906-61af-4694-82f3-2c783c4dc30f_rw_1920.jpeg?h=429ddf557ce122edd0ee9e4ba5f658c4)
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/e7312e19-c392-4597-a2c9-a1135f90cf2b_rw_1920.jpeg?h=10c9260b773d2c002a421ea0d66d5b69)
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/c418e05e-29c2-4991-a6d9-18b8f8fcb6fe_rw_1920.jpeg?h=642d9baaa959a95a86d8837fd916741d)
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/8c81ab19-f735-427a-812f-ff61cd2dc31d_rw_1920.jpeg?h=a20b1de310e32a79f5e5698422e8b445)
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/4aba57f8-087b-4e98-b32b-6fb98fe3d7ea_rw_1920.jpeg?h=80319baaf889a6e3256b801180530bae)
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/20643a53-2e4a-48f5-bc0f-b7972395c270_rw_1920.jpeg?h=8fd512d9f7394175ed030d37281907fa)
![](https://cdn.myportfolio.com/b6d99f21-4d5a-4d60-946c-f16de551f160/e7afd329-24ba-4504-8f19-eed24ec98e7c_rw_1920.jpeg?h=54f637fbf69efc5c05204002e909a259)